Justin Kiung - Porcupine PR

June 22, 2026Porcupine PR

Retail leader Justin King confirmed as one of the lead speakers at 2027 GCA Conference

FORMER Sainsbury’s CEO Justin King CBE has been announced this month (June 2026) as one of the main speakers at the Garden Centre Association’s (GCA) annual conference in January 2027.

“If I was down to my last dollar, I'd spend it on public relations.”

"A good PR story is infinitely more effective than a front-page ad."

“Without publicity a terrible thing happens: nothing.”

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

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Retail leader Justin King confirmed as one of the lead speakers at 2027 GCA Conference

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