NatWest Great British Entrepreneur Awards

Cato shortlisted for Small Business Entrepreneur of the Year

THE CO-OWNER of a shop in Wellington is celebrating (September, 2018) after being shortlisted in the NatWest Great British Entrepreneur Awards.

“If I was down to my last dollar, I'd spend it on public relations.”

"A good PR story is infinitely more effective than a front-page ad."

“Without publicity a terrible thing happens: nothing.”

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”