Nick Martin - Porcupine PR

Taunton salon trials fully recyclable capes to help boost its sustainability

A Taunton salon is trialling a switch from disposable plastic capes to an environmentally friendly alternative to boost sustainability.

“If I was down to my last dollar, I'd spend it on public relations.”

"A good PR story is infinitely more effective than a front-page ad."

“Without publicity a terrible thing happens: nothing.”

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”