Rachel Tolchard - Porcupine PR

Bath salon says goodbye to single use plastic in favour of recyclable capes

A Bath hairdresser has made a sustainable switch to shoulder capes made from sugar cane waste in a bid to reduce its plastic consumption.

“If I was down to my last dollar, I'd spend it on public relations.”

"A good PR story is infinitely more effective than a front-page ad."

“Without publicity a terrible thing happens: nothing.”

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”