Public relations (PR) is about the relationship your organisation has with the public. It has taken over the role of mass marketing and side steps targeted advertising campaigns, which many people have become de-sensitised to.
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Raising your profile with TV and radio
If you are looking for opportunities to raise your profile on radio and television, get to know who the presenters and producers are. Listen to their programmes and find out which formats suit the style of what you want.
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