A well-crafted public relations campaign is a key to every business’s marketing mix.
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How to organise a media event
If you’re launching a business, product or service and you’d like the media to attend then here’s a checklist for your launch event:
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How to write a media release
We call them media releases because they can be sent to many different types of media – such as radio, TV and websites as well as newspapers and magazines. Other people call them press releases.
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Top tips for TV interviews
Relax – don’t think of the audience at home just talk to the interviewer on a one-to-one basis.
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