Despite the rise in social media and digital PR, the backbone of any decent PR campaign is still a well crafted and executed press/media release. Here are our top five tips to help anyone out there doing their own DIY PR.
Read More
Why invest in PR?
The best PR is newsworthy – it’s the editorial you read in magazines and newspapers, the stories you hear on radio or watch on TV, it’s the information people share through social media.
Read More
Own an SME? Working hard? Feeling stressed?
According to research, owners of small and medium enterprises (SMEs) are battling with the stresses and strains of keeping their businesses afloat because they are doing too much and getting…
Read More
How PR builds credibility
Consider what holds more weight - an advertisement about a new shop, hotel or restaurant opening or a positive article, written by a respected journalist about the hottest new place…
Read More