The best PR is newsworthy – it’s the editorial you read in magazines and newspapers, the stories you hear on radio or watch on TV, it’s the information people share through social media.
It’s not space, airtime or promoted posts that have been paid for.
Here are five reasons why we think PR could be for you and your business:
- Cost-effective – PR is often cheaper and better value for money than other forms of paid for promotional activity, such as advertising, even if you hire an external public relations agency like ourselves, you will pay less for our time and services than you will gain in exposure. The return on investment is highly tangible. While you are paying for the services of a PR specialist like ourselves, what you are achieving in the way of visibility, via media coverage and the improvement in the perception of your business, would cost you much, much more if you did other forms of marketing. For example, you can buy in our basic services for less, per month, than the cost of an average quarter page advertisement in a local newspaper but gain exposure that is valued as up to seven times greater.
- Credibility – successful editorial, and coverage via other media, is seen as the independent and objective views made by an impartial journalist or, in the case of social media, a member of the public that is not financially connected to you. Editorial and similar media coverage has credibility. Consumers trust and believe it. The power of advertising is waning by comparison as we are all bombarded with adverts 24/7 and have developed a strategy to ignore them.
- Know-how – specialist PR people, like us, know which media to target, we understand what content the media want, when to pitch them and the best way to deliver your message within that story to enhance your brand and we can do this through all forms of media. We also have the contacts.
- Ideas – we, like all good PR agencies, are constantly thinking of new ways to get our clients coverage. We know what the press is looking for, what it likes and, more importantly what it doesn’t and we appreciate that being quirky and different is the way forward.
- External advice – we can offer a view from the outside looking in and we help our clients see things from a different perspective.
